Goal of the Exercise

1. Turn the website into an Online Property which keeps giving you consistent high returns in the years to come.Target visitors – local, national & international or as per preference.

2. Increase visibility of the website so it’s front and center, when customers are either

» searching for your product and services using Search Engines like Google. Improving organic ranking of targeted keywords and focused Adwords campaigns (if required) will be done here.

» Proactively reach customers wherever they may be (like through Youtube, Facebook, Twitter and other social media or reaching them by press releases, forum participation etc).

3. Transform the website into a powerful Marketing Machine and not just a pretty looking design.